The digital age is upon us. Window shopping seems so 80’s. Retail is all but dead. But is it really?
When many prefer the comfort of their homes while shopping for things, and prefer food home delivered via delivery apps, book tickets from home as opposed to the station, there seems to be a natural shift in gravitas towards everything online.
When many prefer the comfort of their homes while shopping for things, and prefer food home delivered via delivery apps, book tickets from home as opposed to the station, there seems to be a natural shift in gravitas towards everything online.
You would still find the odd comment here and there saying, “nothing can beat the smell of books”, or “the ambience of a restaurant,” and so on and so forth but when a retail store has to offer something that gets people off the streets and into their stores or get out of their homes at all, there has to be some amount of brainstorming done.
A store isn’t just a place where you stock your inventory and sell it. It is a picturesque space where you tell your brand’s story. Pleasing interiors and an ambience that goads the customer into wanting to buy things without seeming too in your face is most important.
The first space that a prospective customer enters when he visits your store is called the Threshold area. It’s a fair amount of empty space which acts as the transition between your store and the outside world. It is here that the customer stands and judges your store. The lighting, the décor, the ambience, the colors, the expense of products, the layout and pretty much everything else.
More often than not, the customer turns right involuntarily and that is where you start your aisles. Now, every store may not be big enough to have aisles, but the arrangement of the racks is to be kept in a pseudo circular way that has the customer take a counter clockwise path looking through the merchandise. There ought to be a fair divide between the types of merchandise and the most popular ones kept at eye level flanked by the lesser asked.
There are many other considerations that you could take into factor while dividing your store. Data Analysis plays an important role in arranging the merchandise in the racks. The Market Basket Analysis allows you to stack all lesser sold items between two ends of the aisles where the most frequently bought together items are placed. This makes the person walk through the items and sometimes coerces him to buy.
It is of no consequence of you stack a lot of items and no one even looks at it. Which is why visual speed breakers that slow down or stop a buyers pace while he strolls around your store are employed. And these are shuffled every week to give a sense of novelty each time a customer walks in.
There is no hard and fast rule binding all retail design into one concise playbook. It is with careful observation of customer wants and needs and habits that designers plan and execute meticulous strategies that execute their business goals.
A store isn’t just a place where you stock your inventory and sell it. It is a picturesque space where you tell your brand’s story. Pleasing interiors and an ambience that goads the customer into wanting to buy things without seeming too in your face is most important.
The first space that a prospective customer enters when he visits your store is called the Threshold area. It’s a fair amount of empty space which acts as the transition between your store and the outside world. It is here that the customer stands and judges your store. The lighting, the décor, the ambience, the colors, the expense of products, the layout and pretty much everything else.
More often than not, the customer turns right involuntarily and that is where you start your aisles. Now, every store may not be big enough to have aisles, but the arrangement of the racks is to be kept in a pseudo circular way that has the customer take a counter clockwise path looking through the merchandise. There ought to be a fair divide between the types of merchandise and the most popular ones kept at eye level flanked by the lesser asked.
There are many other considerations that you could take into factor while dividing your store. Data Analysis plays an important role in arranging the merchandise in the racks. The Market Basket Analysis allows you to stack all lesser sold items between two ends of the aisles where the most frequently bought together items are placed. This makes the person walk through the items and sometimes coerces him to buy.
It is of no consequence of you stack a lot of items and no one even looks at it. Which is why visual speed breakers that slow down or stop a buyers pace while he strolls around your store are employed. And these are shuffled every week to give a sense of novelty each time a customer walks in.
There is no hard and fast rule binding all retail design into one concise playbook. It is with careful observation of customer wants and needs and habits that designers plan and execute meticulous strategies that execute their business goals.